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Configuring Double Opt-In Verification for Email Marketing Signup Forms

Double opt-in is a two-step email signup process that verifies a subscriber's intent before adding them to your email list. Accrisoft recommends using double opt-in on all email marketing signup forms to improve deliverability and compliance.

How double opt-in works

  1. Initial signup: The user submits their email address through a signup form on your website.
  2. Confirmation email: The system sends a confirmation email with a verification link. The subscriber must click the link to be added to the active list.

Setting up double opt-in in Freedom

A web form becomes an email marketing signup form (ENEWS form) when it includes a field with a Field Type of Email Marketing.

Double opt-in is controlled by the Thank You Email content in the form's configuration:

  • With [[confirmation]] tag: The subscriber is added to the Email Marketing module as "Pending" until they click the confirmation link in the thank you email.
  • Without [[confirmation]] tag: The subscriber is added as "Active" immediately, without email verification.

Why use double opt-in?

  • Consent verification: Confirms the subscriber owns the email address and genuinely wants to receive communications.
  • Reduced spam complaints: Verified subscribers are less likely to mark emails as spam, protecting your deliverability.
  • Higher engagement: Double opt-in subscribers tend to be more engaged, resulting in better open and click-through rates.
  • Legal compliance: Helps meet consent requirements under regulations such as GDPR.

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