Landing Pages Module Overview

The Landing Pages module lets you create dedicated web pages for specific campaigns or promotions. These pages are separate from your main website and are designed to encourage visitors to take a specific action, like filling out a contact form. You can track how each page is performing directly from the module.

Finding the Landing Pages Module

To get to the Landing Pages module, click Marketing in the top navigation bar, then select Landing Pages from the menu on the left side of the screen. You will see a list of all your existing landing pages. Each row shows:

Title: The name of the landing page. Click it to open and edit the page.
Link: The web address people use to visit this page.
Views: How many times the page has been visited.
Clickthroughs: How many people clicked the button on the page, and what percentage of visitors that represents.
Conversions: How many people filled out the form on the page, and what percentage of visitors that represents.
A/B: Shows whether the page is running a split test (see the A/B Split section below).

Creating a Landing Page

To create a new landing page, click the + Landing Page button. The editor will open. At the top, you will see a few basic settings:

Link: The address people will use to find this page on your website (for example, law-enforcement). Keep it short and descriptive, and do not use spaces.
Display Type: Controls how the page looks overall. You can leave this as None unless you have been told to use a specific option.
Module Layout: Sets the page layout. Leave this as Default unless instructed otherwise.

After filling in these settings, scroll down to set up the rest of the page. When you are done, click Save to finish, or Apply if you want to save your progress and keep editing.

Header

The Header section controls what appears at the top of your landing page, including the title, any supporting text, and images. The available options are:

Heading: The main title shown at the top of the page.
Sub Heading: A second line of text shown just below the main title.
Center the Headings: Check this box if you want the title and sub-title to be centered on the page. By default they are aligned to the left.
Heading Top Margin: Adds extra space above the title. Leave blank if you are unsure.
Background Image: An image that stretches across the full width of the header behind your text. Click Select to choose one.
Image: A smaller featured image that appears within the header area. Click Select to choose one.
Alt Text: A short description of the image for people who cannot see it. This also helps with search engine visibility.
Image Position: Controls where the featured image sits within the header. Choose from Default Image Position, Make Image Flush Bottom of Header Section, or Make Image Have Negative Margin Bottom of Header Section.

Header Call to Action

The Header Call to Action Info section lets you add a phone number and a button to the top of your page, making it easy for visitors to get in touch right away. The available options are:

Phone Number: A phone number displayed in the header for visitors to call. Leave this blank if you do not want to show one.
CTA Button Text: The words that appear on the button (for example, Contact Us or Get Started).
CTA Button URL: The page visitors are taken to when they click the button.
Link CTA button to form at bottom of page: Check this box if you want the button to scroll visitors down to the form on the same page, instead of taking them to a different page.

Form

The Form section lets you choose which contact form appears on the landing page. Use the Form dropdown to select a form. If you are not sure which to choose, leave it set to Landing Page Default. Contact forms are managed separately under the Forms tab at the top of the Landing Pages module.

A/B Split

The A/B Split feature lets you test two different versions of a landing page at the same time to see which one works better. When turned on, visitors are automatically shown one version or the other, and the results are tracked separately so you can compare them.

To turn it on:

Check the Enable A/B Split checkbox in the A/B Split section.
You can then choose a different header image or form for the second version.
Individual content sections (see below) will also let you pick which version they belong to.

Once enabled, results for each version are visible in the A/B column on the Landing Pages list.

Sections

Sections are the content blocks that make up the body of your landing page, below the header. You can add as many sections as you need. To add one:

Click the + Add button in the Sections area.
Enter a Section Name to use as an internal label. This is not shown to visitors.
Optionally enter a Section Heading if you want a title to appear on the page for that section.
Use the Visible toggle to choose whether the section shows on the live page.
If A/B Split is turned on, use the A/B column to assign the section to one version or the other.

To edit a section, click the pencil icon next to it. You can reorder or delete sections using the Action dropdown.